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Gamma Has Arrived

Ex-Apple Music executive Larry Jackson recently announced the launch of Gamma, a new multimedia company, with stars like Usher, Snoop Dogg, and more attached

Larry Jackson, former Global Creative Director to Apple Music, recently announced the launch of his new multimedia platform Gamma along with some big names attached to the brand.

"The power of intellectual property and creative expression cannot be contained to any one format," according to Jackson in a press release (

Continuing: "The artists shaping today’s culture not only create music, but also video, film, podcasts, fashion, and more...Gamma is built with the flexibility and aptitude that creators need to connect with fans on all formats and across all channels – with transparency and no restriction."

Gamma is receiving financial-backing from companies like film studio/distributor A24 as well as Jackson's former employer Apple in achieving growth, with the likes of artists like Usher, Rick Ross, Naomi Campbell, and Snoop Dogg also attached to be represented (

Snoop is to be releasing new solo projects and have Death Row Records' catalog be distributed through Jackson's new company, announcing the partnership on Instagram with a posted pic of the Gamma CEO and a caption simply reading "Let's Go" with Jackson and Death Row Records' profiles tagged.

Some of the first albums slated for distribution through Gamma include 2Pac's All Eyez On Me, Dr. Dre's The Chronic, and Snoop's Doggystyle along with two future albums from The Doggfather.


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