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NYFW RECAP: DAVE EAST & MAZZA X GERLAND SHOW

HARLEM'S OWN DAVE EAST and NY JEWELER MAZZA WALK THE GERLAND RUNWAY



THENOW Powered Gerland Menswear Show at New York Fashion Week 2024:


The New York Fashion Week 2024 witnessed an introduction to Gerland. A menswear brand headed by the visionary Geri Sciame, Gerland is Italian-inspired, structured, and tailored menswear, poised to redefine the fashion landscape.





The show, elevated by special guests Dave East and Maino, underscored Jerland’s growing prominence. The Italian-inspired collection showcased a seamless fusion of classic tailoring and modern aesthetics, reflecting the brand’s commitment to sophistication and style.


Gerland’s creations, previously adorned by celebrities like David Beckham and A$AP Rocky, epitomized the epitome of up-and-coming menswear brands. The runway became a canvas for Geri’s art, marking his readiness to conquer the fashion industry.


Adding a touch of luxury, models were adorned with exquisite jewelry from Mazza New York, a renowned jeweler synonymous with one-of-a-kind pieces cherished by our favorite rappers, athletes and entertainers. As a sponsor for the show, Mazza’s unique creations added a dazzling allure to the overall presentation.


In essence, Gerland Menswear show was a symphony of Italian-inspired elegance, tailored precision, and strategic PR prowess. With celebrity endorsements, a dynamic designer at the helm, and the opulent touch of Mazza New York, Gerland Menswear showcased not just fashion but a proclamation of its imminent takeover in the fashion industry.





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